Page 2 - Ads

Google grilled on ad business, misuse of dominance by US Senate panel

Google faced a bipartisan buzzsaw of tough questions about its ad business in a hearing on Tuesday, with a particular focus on whether it misused its dominance in online advertising to drive profits

Media's problem of plenty

More people than ever are watching TV and OTT channels but nobody wants to reach them

Understanding the ads

Further in the Indian context, displaying a man cooking with the woman watching may not go down well with the traditional families

Detergent ads make the gender leap

Nirma Advance's campaign is the latest in recent years where brands are speaking to men

Celebrities must ensure claims in ads not misleading: ASCI

However, ASCI did not include business leaders, religious leaders, politicians, government functionaries, bureaucrats

ASCI attends 1,000 complaints against misleading ads

Majority of these complaints came from individual consumers