Maruti goes rural

After establishing its foothold in urban and semi-urban markets, Maruti Udyog has embarked on an ambitious drive in villages and entered into an understanding with regional rural banks for car finance to push sales. "We have already sold 2,700 cars and generated about 20,000 enquiries through the rural scheme that was started in April," Jagdish Khattar, managing director, Maruti said. Interestingly, of the cars sold under the scheme 50% were Alto while about 23% were M800, he added.