Page 27 - News

The Strategist Quiz (# 580)

The Strategist Quiz (# 580)

Answers to the Strategist quiz 607

Answers to the Strategist quiz 607

Trust continues to be deterrent in smaller markets: 1-India Family Mart CEO

Consumers from tier-II/III/IV geographies still prefer making planned purchases that are affordable, says the CEO

At 42%, Chinese smartphone majors' India market share reaches highest level

These brands have been aggressively expanding outside China and achieving growth offsetting the saturation in their home market, said Varun Mishra, research analyst at Counterpoint Research

79% CEOs see growth prospects for Indian economy in 2019: KPMG Report

About 69 per cent CEOs in India, the same as CEOs globally, now have structures in place to review their business models and ensure they stay competitive in the face of disruption

Building a culture of success

Why we need Silicon Valley's sharing spirit in India

Diverse content, innovative pricing: How Netflix plans to rule India market

How Netflix is planning to ensure a permanent place in the Indian viewers' share of wallet?

From Netflix to Amazon Prime, OTT platforms toss up the language card

Netflix, Amazon Prime, Zee5, Viacom18 are betting big on the regional viewership pie as they build a library that speaks in many tongues

Amul butters its way into cookie market, takes on rivals over their fare

The playbook is a familiar one for the GCMMF, one that it used a couple of years earlier when it went head-to-head with Hindustan Unilever over ice-creams

The Strategist Quiz #624

The Strategist Quiz #624

My favourite campaign is a Camay soap commercial from 70s: K V Sridhar Pops

'There was a time when we used to create great advertising which was awarded and rewarded at the end of the year. But now people are creating advertising for awards'

Disney rides on nostalgia around The Lion King to bolster merchandise sales

As the movie notches up record collections at the Box Office, the American entertainment giant invokes the might of its merchandise machinery to expand its influence

Getting the right blend: Chaayos seeks to scale up by McDonaldinising tea

The tea chain follows a simple rule of thumb - customise if you want to rule

Tanishq bets big on a differentiated brand play, looks to stay relevant

Changing customer attitudes have driven the market into uncertain times and for Titan's band of jewellery labels, this has meant drawing separator lines more sharply within the portfolio

Casio looks for a new brand asset in a bid to find favour with the young

In keeping with the fit and tough image that the brand has adopted, it chose actor Jacqueline Fernandez as ambassador last year (for women's watches) and more recently has appointed Tiger Shroff

Customers expect complex outcomes from products: Schaeffer and Sovie

To get there, put creative design thinking at the core of the product development process, say 'Reinventing the Product' authors Eric Schaeffer and David Sovie

From NSDC to Kerala Tourism, TikTok is moulding a new image with tie-ups

Too big a market to risk a ban on its operations, the Chinese social media app is crafting a counter narrative

How Fonterra seeks to leverage changing dairy consumption habits in India

In its second stint in India, the New-Zealand-based dairy major looks to put its past behind it and leverage its newly forged JV with the Future group

CavinKare back to sachet strategy for perfume mkt: Here's the game plan

CK revolutionised the shampoo market by launching a 10 ml sachet shampoos targeting the 'bottom-of-the-pyramid' consumers some decades ago

MakeMyTrip, Yatra, Cleartrip look beyond offers and discount-led pitches

Loyalty on the radar, online travel agents sharpen the hook