There is no compromise on OTT Rules 2023 requiring online streaming platforms to incorporate anti-tobacco warnings in their content, the Union Health Ministry asserted on Saturday and warned of action in case of non-compliance.
The ministry termed as "false, misleading and based on misrepresented facts" a media report that recently claimed that the Union Government has reached an uneasy compromise with OTT (over-the-top) streaming services on adding smoking warnings to their content.
The report further claims that some platforms have chosen less intrusive warnings as a result of such an agreement.
"The media report is not factually correct and does not reflect the correct picture of the Union Government's commitment towards improving public health as one of its priority duties," the ministry said in a statement.