GROWiT profoundly altering India's shielded farming space with constant innovation

Agriculture was the foundation of civilization, and despite significant changes in humanity, agriculture remains vital. Its importance is more obvious in some countries, but the reality is that agriculture is important in every country for one reason or another. Since independence, agricultural production has increased significantly, and wheat production reached new heights following the green revolution. Despite spectacular growth in agricultural output, food grain output has fluctuated from year to year, which is why many brands are proposing innovative solutions to enhance the agricultural sector. GROWiT is one such brand that focuses on process-oriented R&D for the manufacturing and development of various products and materials that farmers require to ensure optimum quality and yield while leaving a low carbon footprint.

Being the agricultural pision of Alpha Plastomers Pvt. Ltd., a company that has been providing cutting-edge products in the plastic packaging sector for over 35 years. GROWiT India has a team of experts with extensive knowledge of polymer processing, process technologies, performance additives, and performance specifications. Furthermore, they have learning access to the parent company's numerous successful projects across India. Consumers are valued by the brand, which ensures they receive cost-effective, creative, indigenous solutions that meet regional demands. In other words, GROWiT India's multidisciplinary team of experts uses agriculture sciences and polymer technology to develop the ideal solution to meet local demands while ensuring environmental sustainability. It gives it a distinct advantage over its competitors.

Post creation of network, GROWiT hopes to increase the number of Growiterians to over 30,000 by the end of 2022 after establishing a network of about 100+ franchises at various taluka (sub-district) levels in several districts in Maharashtra, Gujarat, Madhya Pradesh, and Karnataka, with over 15,000 satisfied farmers and more than 500 franchise stores across these four states. In order to broaden our company's reach, the brand intends to collaborate with a number of agritech projects. There are also plans to open 500 franchise locations by the end of this fiscal year and over 2,000 by the end of 2025. Furthermore, it is in talks with investors about raising another round of funds to help it expand its national and global presence.

When asked about the future plans of the company, the founders of the brand  Saurabh Agarwal and Akshay Agarwal stated, “ As per researches, if all horticulture crops were protected, the market share of protective farming in the Indian agriculture space would reach $6 billion USD. Our revenue target is 10% of this market, or approximately 0.6 billion USD. Though the agriculture sector is competitive, we have distinguished ourselves through farmer education and the franchise network. We are working on adding a variety of new products and services to our platform for our farmers' community. Similarly, we are working on several collaborations in the agritech sector to strengthen our presence in the country's nooks and crannies.”

Commencing with Mulch Film, GROWiT beholds one of the most consumer recognized product among farmers. The range that varies varies greatly, ranging from Silver Black, White Black, Red Black, Yellow Black, and so on. Each of which adds a distinct value to the crop's growth. The primary function of the film is to keep moisture in and weeds out. Furthermore, they regulate soil temperature, protect crops from pests, and reduce water loss through evaporation. As a result, they may be able to improve crop quality and increase yield by up to 60%. Each colour of the film behaves differently, adding to the texture of the crop and allowing farmers to obtain higher market prices. One other major product is the Crop Cover, that further defends the crops against harmful UV rays and diminishes plant stress, allowing for better plant growth without UV burns. This, in turn, helps farmers produce more high-quality fruits and vegetables in comparison to the regular products they are accustomed to growing.

With its innovative farming products, thinking, and strategy, the brand is disrupting the Indian protective farming space. GROWiT  focuses on providing farmers with high-quality mulch that increases yield and crop quality whilst also up to 40%. Furthermore, all of the products it manufactures and sells to the farmers are designed to help farmers save water and reduce their reliance on harmful agricultural inputs. With its advanced capabilities, GROWiT hopes to build a resilient agriculture community and become the go-to provider for Indian farmers.