 "IPL 2022")
The television and digital broadcast rights for cricket’s Indian Premier League (IPL), one of the world's most-valuable sporting properties, will be sold on Sunday. Broadcasters Disney-Star, Sony, Zee and Viacom18 will participate in an e-auction to earn the telecast rights for the T20 tournament, valued at $4.7 billion, for 2023-27.
At least ten companies picked up bid documents last month, but seven remain in the race after US technology giants Amazon, Google and Apple opted out. For the e-auction, companies file bids through an online portal.
"The companies that submitted technical bids included Disney-Star, Sony, Zee, Viacom18, Times Internet, Supersport from
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