Department of Commerce to set up a dedicated trade promotion body

The commerce department plans to overhaul the data and analytics ecosystem via centralised data management and embedded analytics capabilities

To set up a future-ready administration geared towards the target of $2 trillion exports by 2030, the Department of Commerce has decided to set up a dedicated trade promotion body to drive overall promotion strategy, export targets, and execution as part of a restructuring exercise. 

The trade promotion body will formulate and drive overall trade promotion strategy; create and drive India’s branding across focus markets and sectors; drive coordinated action across missions, states and export promotion councils; strategic initiatives, including advisory and buyer-seller meet; and develop digital platforms for exporters and buyers.

Based on a 14-volume ‘restructuring dossier’ by the