Uber users can book cabs, auto rickshaws and bikes on WhatsApp in Hindi and English languages, said the two companies on Wednesday.
Uber is expanding the WhatsApp to Ride (WA2R) product for users in Delhi and national capital region (NCR), which is among the ride-hailing firm’s top places globally by volume, after a successful pilot in Lucknow in December 2021.
The Lucknow pilot found that the WA2R audience is younger than the average Uber App user, with almost 50 per cent of them being less than 25. The fact that 33 per cent of the inbounds during this pilot were