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After broadcasting the Fifa World Cup 2022 for free on JioCinema App, Reliance is aiming to try a similar model for the digital broadcast of the 2023 season of the Indian Premier League (IPL), according to a report in The Hindu Businessline.
Viacom18, a Reliance venture, purchased digital media rights for the 2023-2027 seasons of IPL for Rs 23,758 crore last year.
The report, citing sources, said Viacom18 is exploring multiple strategies to execute the plan to disrupt the live sports streaming market. It added that the cash-rich Reliance is likely to offer cheap or free product offerings to corner market