Reliance Consumer Products (RCP), the FMCG arm of Reliance Retail Ventures (RRV), has announced that it will acquire a 50 per cent stake in Gujarat-based Sosyo Hajoori Beverages, the owner of soft drink brand Sosyo.
The Hajoori family, who are the existing promoters, will continue to own the remaining stake in the 100-year-old beverage company.
A product of the Swadeshi movement of the Indian independence struggle, Sosyo was established in 1923 by Abbas Abdulrahim Hajoori. Sosyo Hajoori Beverages is a leading player in the domestic soft drinks market. Operated by Abbas Hajoori and his son Aliasgar Hajoori, it has several