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Reliance Consumer Products to acquire 50% stake in makers of Sosyo

Reliance Consumer Products announced it will acquire 50 per cent stake in 100 year old Gujarat-based Sosyo Hajoori Beverages, which owns and operates beverage business under the flagship brand 'Sosyo

Reliance Consumer Products to acquire 50% stake in makers of Sosyo
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The Sosyo brand has a loyal customer base in Gujarat

Sharleen D'Souza Mumbai
Reliance Consumer Products (RCP), the FMCG arm of Reliance Retail Ventures (RRV), has announced that it will acquire a 50 per cent stake in Gujarat-based Sosyo Hajoori Beverages, the owner of soft drink brand Sosyo.

The Hajoori family, who are the existing promoters, will continue to own the remaining stake in the 100-year-old beverage company.

A product of the Swadeshi movement of the Indian independence struggle, Sosyo was established in 1923 by Abbas Abdulrahim Hajoori. Sosyo Hajoori Beverages is a leading player in the domestic soft drinks market. Operated by Abbas Hajoori and his son Aliasgar Hajoori, it has several