India's FMCG sector grows at 6% in Q4; volumes contract on low consumption

The overall volume degrowth in India's FMCG sector was spread across categories, but the extent was significantly higher in non-food compared to food

India’s fast-moving consumer goods (FMCG) market grew 6 per cent in the January-March quarter over last year led by double-digit price growth, according to Nielsen IQ’s report.  

However, the sector’s volume stood at -4.1 per cent compared to last year due to a decline in consumption across all zones and town classes. 

“A decline in consumption is echoed across all zones and the town classes, but more prominent in rural markets, which saw a 5.3 per cent dip – the highest consumption slowdown in the last three quarters. The south and north zones witnessed more than 5 per cent volume