 "Flipkart")
India’s Flipkart plans a record annual sale of some one billion fashion products in 2023, said people familiar with the internal target of the e-commerce firm owned by USA’s Walmart.
The target was set after Flipkart, for the first time, hit 200 million orders in the fashion category January to May this year, according to sources. Fashion products sold in the ‘spring-summer season’ surpassed pre-pandemic sales in 2019. The season this year had some 175,000 fashion sellers as participats.
A Flipkart spokesperson declined to comment about the internal target.
Flipkart is betting on the fashion market and has announced its end-of-season sale (EOSS)
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