eB2B share of $1.2 trn B2B general trade mkt to be $100 bn by 2030: Redseer

Among eB2B players, Udaan is emerging as the clear leader, followed by Reliance's JioMart

The unorganised General Trade (GT) channel that is driving India's retail market will continue to grow, doubling in size from $0.7 trillion to $1.4 trillion by 2030, finds a report by Redseer Strategy Consultants. It is further projected that the B2B GT (business-to-business general trade) opportunity in India will reach about $1.2 trillion by 2030, with eB2B (B2B e-commerce) coming up as a promising digital procurement solution. 

India's B2B e-commerce market is one of the fastest growing in the world and international benchmarks indicate that it will reach $90-100 billion GMV (gross merchandise value) by 2030, due to multiple favourable