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Wipro Consumer Care on Monday announced its entry into the packaged food and spice segment by acquiring Nirapara, one of the largest-selling traditional food brands in Kerala. The deal size was not disclosed by the company. The Wipro group arm has signed a definitive agreement with Nirapara, a company statement said. With this acquisition, Wipro Consumer Care joins FMCG firms such as Dabur, Emami, Tata Consumer Products Ltd and ITC, which are already present in the spices market. Launched in 1976, Nirapara is known for its blended spices. The brand leads in producing a large variety of spice mixes, and rice powder used in making 'appam', 'idiyappam', etc. "Nirapara is our 13th acquisition and gives us a clear foothold in the spices and read-to-cook segment," Wipro Consumer Care and Lighting and Executive Director - Wipro Enterprises Vineet Agarwal said. Presently, Nirapara's 63 per cent business comes from Kerala, 8 per cent from rest of India and the remaining 29 per cent from .
D2C ayurvedic brand The Ayurveda Company on Thursday announced raising USD 3 million (Rs 22.89 crore) from a host of investors, including Wipro Consumer Care Ventures. Rahul Gupta of Tricity Technologies and Harsh Gupta of School of Design & Entrepreneurship also participated in the funding round. "This will accelerate the growth towards becoming India's first & fastest growing D2C Ayurvedic Personal Care & Wellness Brand," said a statement from The Ayurveda Company (TAC). Funds will be utilised to ramp up growth, production capabilities and venture into the retail sector. "In the next 12-15 months, TAC will be gearing up to grow to Rs 100 crore turnover, boost team and technology, expand market share, and strengthen its footing in the D2C space," it said.
Wipro Consumer Care on Tuesday announced it has signed a definitive agreement to acquire Canway Corporation, a South African personal care company. Canway markets brands 'Oh So Heavenly', 'Iwori' and 'IQ', Wipro Consumer Care said in a statement. The 'Oh So Heavenly' brand enjoys market leading position in multiple categories such as Bath & Shower, Hand Creams, Fragranced Body Sprays, and Kids Products, Wipro said. The company has its own manufacturing plant and R&D centre in Durban, the statement said. This is our 12th acquisition in the last 16 years. It is an important milestone for us given our vision of being among the top 3 players in personal care in Asia and Africa", Wipro Consumer Care CEO, Vineet Agrawal, said.