he venture called Wipro Consumer Care - Ventures will focus on companies with a differentiated approach where both parties can learn by leveraging their strengths and add value to each other
Lifebuoy and Lux are month highest-selling soap brands in India while Santoor became the first Indian soap brand to touch annual sales of Rs 2,000 crore
Wipro Consumer Care & Lighting, a USD one billion dollar plus firm, will continue to scout for acquisitions in the FMCG sector in domestic and South Asian markets besides growing organically as part of its growth strategy, a top company official said. Besides, the company which owns brands such as Santoor and Chandrika, is expanding its footprints in the north and east regions and is also increasing its product portfolio. It has a good presence in the southern and western India. Wipro Consumer Care & Lighting is also leveraging its Ayurvedic soap brand Chandrika to cash in on the current trend of organic products in FMCG segment and has plans to introduce more in the market under the brand name. "We have already extended (Chandrika) to handwash, face wash and hair oil. Now we are leveraging that equity in more categories as the trends picks up," Wipro Consumer Care & Lighting President Consumer Care - India & SAARC Business Anil Chugh told PTI. Founded in 1945 as a ...
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The hair oil will be available in two unit sizes and has been priced at Rs 75 and Rs 210, respectively
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