Viacom18

IPL 2023: The inaugural match between GT and CSK had 31 advertisers but last year the opening match between CSK and KKR had 52 advertisers on TV

The average time spent per viewer per match was 57 minutes, which was 60% higher than the average viewer per match during the opening weekend of last season

IPL teams' average revenue may double to Rs 630 cr; Mumbai Indians could rake in as much as Rs 802 crore this year

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Media planners expect Viacom18 to mop up over Rs 2,000 crore in advertising revenues

In a statement speaking about the campaign, the company stated that the video is a tribute to cricket fans who bring life to the game through their excitement and joy

Disney-Star and Viacom18 vying for a share of estimated Rs 4,000-crore IPL advertising pie; challenges significant, say agencies

The company is planning to make available the IPL broadcast in regional languages or bundle free IPL viewing with Jio telecom subscription packages

Deal also includes 2024 Youth Olympics; will cover India and neighbouring countries

Network apologises after viewers complain about broadcast quality of the first match of the tournament

Viacom18's initiative to offer the tournament for free on JioCinema app expected to boost viewership

Streaming services bring complementary revenues and viewership for broadcasters

Once Zee and Sony are merged, the new company will compete with Disney Star and Viacom18 for a larger share of advertising revenue and more content, according to media experts

The commentary for FIFA matches will be available to users in English, Hindi, Malayalam, Bengali, and Tamil

The firm revised its subscriber count to 80 million by the end of fiscal 2024 from the projected 100 million

In India, new local and wealthy players are now gearing up to grab the market share, which is led by a newly recapitalized Viacom18, backed by Reliance, Bodhi Tree and Paramount

Globally, Viacom18 has won television as well as digital rights in three (Australia, South Africa, UK) out of five international territories, including major cricketing nations

What will give the rights winners succour is predictions that IPL audiences will grow steadily and its brand burnish further with time

In a first, broadcaster is subsidiary of team owner; experts say these are mutually exclusive franchises

Package C includes rights for the opening game, final match, three play-offs and weekend double headers, a total of 18-20 of the best matches of each season for the next five years