According to Livemint, quoting a report released by Media Partners Asia (MPA), OTT streaming video market in India is currently in its second growth phase with total revenues of $3 billion in 2022.
By the end of March, India had 97 million OTT subscribers, said MPA data. It is one of the fastest growing OTT markets with revenues of over Rs 17,000 crore in 2021. Of this, subscriptions accounted for roughly Rs 5,200 crore. Its turnaround makes SonyLIV a serious player in this market.
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