Marketing

Telemarketers have to be registered on the DLT platform

BENGALURU (Reuters) - Indian apparel retailer Aditya Birla Fashion and Retail Ltd reported a steep 92% drop in third-quarter profit on Tuesday, hurt by soaring marketing expenses.

Influencers work with companies to promote their products and services

Creation of tools like ChatGPT that are powered by AI systems, is set to create new playing field for copywriters. Will we see more brands resorting to ChatGPT and eliminate need for human writers?

Also calls for greater cooperation among enforcement agencies of member countries

Social media posts loaded with cheeky messages and clever hashtags achieve really nothing

With the launch of this antiseptic cream, the company aims to create a niche for itself in the cuts and wounds segment, as it looks to on building on its existing antiseptic liquid

Further price cuts, higher advertising costs to weigh on margins

Remarketing is a paid marketing tactic that allows users to serve ads to individuals who have previously visited a website or engaged with his (the user's) content on a social platform

Flipkart's operating loss or EBITDA (earnings before interest, taxes, depreciation, and amortisation) loss stood at Rs 3,925 crore, which was up from Rs 2,267 crore in the previous fiscal

Agriculture Commi­ssioner Kana Ram said teams formed to check illegal activities at the level of agriculture commissionerate had been sent to districts.

Flickstree is a content and marketing tech start-up that uses AI to create free branded video content; its data engine promote these videos, which keep churning transactions in auto-pilot mode

The new appointments are part of building the magicpin organisation as it prepares for its next phase of growth, and span product, marketing, technology and operations

It will recommend 'legally enforceable mechanisms', is expected to give a report in 90 days

The whole field of cookie-based marketing and "retargeting" is aimed at persuading you, wherever you may be

NMIMS MBA 2023 registration process begins. Candidates who wish to apply can visit the official website- nmat.nmims.in

Move designed to support their working capital needs; Meta to bear applicable interest payable to the bank, and give it as upfront discount to advertiser

This marks the sixth consecutive year in which Resulticks has been recognised in this report. This is a recognition of the fact that the way brands engage and converse with customers has changed

While in-cinema advertising is yet to reach pre-pandemic levels, multiplex operators are making the next big leap to lure brands. Will it revive the market?

Venerate builds and deploys customised solutions on the Salesforce platform across multiple clouds including financial services cloud, salesforce marketing cloud, etc