Indian Advertising Industry

Fine violators, do not jail them

The Ministry of Consumer Affairs, during a press conference, unveiled the guidelines, which align with those given by the Advertising Standards Council of India (ASCI)

Agencies such as GroupM, Dentsu and Interpublic Groupe's Magna remain bullish about domestic ad spends; 2022 to close at 15% in terms of adex growth, they say

Among the total 3,340 complaints processed, about 55 per cent of the objectionable ads were spotted in the digital domain, while 39 per cent were in the print domain: ASCI

Focused approach to media targeting, using third-party verification tools among measures advertisers are adopting

Experts say brands must evaluate if their social messaging is only oriented towards catching eyeballs

The outgoing chairman, Subhash Kamath, will be a part of the Consultative Committee of the board, which, among other activities, mentors the new initiatives of the organisation

Move designed to support their working capital needs; Meta to bear applicable interest payable to the bank, and give it as upfront discount to advertiser

The digital ad space is estimated to grow twice as fast as ad spending through television

In terms of size, the Indian ad market will touch $11 billion in 2022 from $9.6 billion in 2021, the report said

Cricketer Kris Srikkanth had said winning the 1983 world cup was 'independence day for cricket in India'. Indian advertising also had its '1983 moment' at the Cannes Ad fest 2022. How was it achieved?

Management firms argue that holding stars accountable is unfair; experts say step needed to check misleading claims in ads

The guidelines, notified by the consumer affairs ministry have come into force with immediate effect specify due diligence to be carried out while endorsing in advertisements

Advertising spends growth in India is estimated to slip to 22 per cent to Rs 1.08 lakh crore in 2022, which will witness the digital medium overtake television, a report said on Tuesday.

Rate of growth of the Indian advertising market in 2021 will be 26 per cent over the previous year, taking its total size to Rs 68,325 crore.

Advertising spends across media platforms in India will grow by 23.5 per cent in 2021 to Rs 80,123 crore in 2021, a media buying agency said

The CCPA has been set under the newly notified Consumer Protection Act, 2019, which gives the body powers to take action against misleading advertisements.

BARC says sports properties like the Indian Premier League will bring more advertisers on air, as will high-impact properties such as Kaun Banega Crorepati and Bigg Boss

BARC measures television viewership in India. Set up in 2015, members include advertisers, agencies, and broadcasters.

Sinha, who had both agency and client experience having worked at Coca-Cola in the 1970s and early 1980s, was the first woman to set up a national advertising agency