Page 2 - Indian Advertising Industry

Fallacy of trusting ad truisms

Becoming data-rich has not necessarily meant that brands and marketers have become data-savvy

Response India's Ram Ray left the world of advertising a better place

He was so knowledgeable about design that any astrologer could have predicted that one day there would be a Ray & Keshavan

With rapid growth, India's advertising sector eyes Rs 1-trillion mark

India is expected to be among the top contributors in terms of incremental ad spends in the world

Advertising spend to see 12.5% growth in 2018, says Magna

Among the categories driving advertising growth in 2018 will be digital at 27% per annum, followed by television at 12.2% per annum

Indian ad spend to grow by 10.5% to reach Rs 624 bn in 2018: Dentsu

Both social and online video will see growth for the next five years as India continues to evolve their internet, mobile, cloud audience, says Dentsu Aegis Network's biannual global forecast

Indian digital advertising market to grow 32% to Rs 189 billion by 2020

The e-commerce is the biggest spender on digital media contributing to 19 per cent of all digital spend