Fevicol

Some taglines have made us laugh. Some jingles have made us sing along. Some mascots have endeared themselves to us for a lifetime. Let's look at 15 such brands

Easing raw material prices are a key trigger for the adhesive market leader

Recovery in domestic growth and lower input costs should aid margin improvement

Focus on increasing share of premium products and on high growth segments is positive for earnings

Prabhakar Mundkur says the classical tools of advertising are irrefutable. When used properly they can create great campaigns

The firm is strong in industrial adhesives, providing solutions to sectors such as automotive, metals, packaging and aerospace

It touches my heart and that's why, it's my favourite. But if I were to elaborate on the parameters, it actually comes out tops on all of them

For sixty years, Fevicol has played with its advertising to convert an adhesive, a product that bore none of the glamour and glitz of consumer goods, into a loved and recalled brand

This campaign single-mindedly drove the message of the ultimate bond, helping the brand firmly occupy the category high-ground, said Chattopadhyay

In this, the company is hoping to leverage the familiarity that Fevicol brand has with consumers and increase its influence on their lives