Festival Spending

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Online marketplaces Amazon.com Inc., and Walmart Inc.-owned Flipkart saw sales jump 27% from a year ago to $5.7 billion during the festival season's first sale between Sept. 22-30

Online and offline sales during the Hindu festival period starting in the last week of September and lasting until early November are estimated to cross $27 billion

The festive season is here. So, what do the sales data and other indicators of the season suggest about consumption, which has suffered due to persistently high inflation? Let's find out

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Coming out of the pandemic, consumers in India have expressed a strong desire to buy more discretionary products during the festive season, according to Deloitte's Global State of Consumer Tracker. Deloitte's latest analysis indicates that consumers are willing to increase spend on both travel and hotel stays. They also intend to buy either a new or used vehicle within the next six months. "Despite concerns over inflation, the planned spending over the next four weeks will see spike across age groups in all categories," Deloitte said in a press statement. Consumers' intent to purchase clothing, electronic and home furnishing, and recreation, entertainment and leisure, indicates a positive spending pattern triggered by the upcoming festive season. "The survey findings clearly indicate that consumers plan to increase their discretionary spend by 30 per cent (on items such as recreation and entertainment, restaurants, and leisure travel) in August 2022, compared with April 2022," it .

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Nip is in the air and festival season is drawing close. And it is raining offers. Both online and offline sellers are offering heavy discounts in hope of making up for the loss of previous years

Consumer-goods makers are reporting robust demand for items priced nearly $2,000 in a nation where per-capita income is just a tad above that level

LocalCircles report said CMIE had reported that the consumer sentiments decreased in August after rising in July

An increase of 20 per cent in consumers likely to be seen in stores/markets this festival season as compared to last year

E-commerce firms are also bringing in various technology interventions that will help them handle the scale of business this season and enhance customer experience

Bharti Airtel and Reliance Jio together are likely to spend the bulk of around Rs 350-400 crore in festive season advertising

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Demand for the precious metal usually spikes towards the end of the year in India, as buying gold for weddings and major festivals such as Diwali and Dussehra is considered auspicious.

Indian consumers have shown an intent to increase discretionary spends in anticipation of the upcoming festive season