Industry leaders are hoping that the extraordinary festival demand for premium products would translate into a sharp rebound that stays on
The number of buying customers, largest ever for any Amazon Business event, saw a 61% spike compared to Great Indian Festival 2019
It’s that time of the year when the people fast and feast, give and take, spend and splurge. Navratris or nine nights have begun and in the run up to Diwali, the biggest festival for the Indian retail industry too. Shopping and gifting form an essential part of the celebrations. However, COVID-19 pandemic has fundamentally changed the world as we know it. People are living differently, buying differently and in many ways, thinking differently. Are they buying local, will it be an e-commerce led Diwali? Will there be new product categories owing to changing needs and aspirations? What will be the key trends in festive gifting? To answer this and more, we have with us one of the most credible voices in Indian retail industry, Mr Arvind Singhal - Chairman & Managing Director - Technopak Advisors
The current quarter (July-September) is traditionally the largest in terms of volume shipment as all leading players fill up their inventory in anticipation of bumper sales in festive weeks
India still remains among world's top three countries in terms of consumer confidence, Nielsen said