Advertising

The claim was brought by former UK's communications regulator Ofcom director Claudio Pollack, who is seeking damages of up to 13.6 billion pounds from Google, the report mentioned

#HinduPhobicSwiggy goes viral; foodtech firm isn't the first to draw netizen ire and many festive ad campaigns in the past have fallen prey to social media trends

He cited the Consumer Protection Act, 2019, passed by the Indian Parliament, which provides protection against misleading advertisements

90 per cent of Indians have bought at least one product based on influencer endorsement, says ASCI

Second forecast after GroupM's to project double-digit advertising growth; digital biggest advertising category

Fine violators, do not jail them

Disney-Star and Viacom18 vying for a share of estimated Rs 4,000-crore IPL advertising pie; challenges significant, say agencies

According to data analysed by ASCI, 29 per cent of ads in 2021-22 were misleading

Dorsey justified the ban, which attracted the ire of then-President Donald Trump's re-election campaign, by saying that "political message reach should be earned, not bought"

An advertiser needs to have the freedom to make advertisements containing generic comparison with other related products to highlight its own product and mere allusions are not sufficient to make out a case of disparagement, the Delhi High Court has said. The court made the observation on a lawsuit by Zydus Wellness Products against Dabur India over commercials for 'Dabur Glucoplus-C Orange' as it refused to pass an interim order to restrain alleged unfair competition and disparagement in relation to the plaintiff's 'Glucon-D Tangy Orange'. The plaintiff alleged disparagement of its product, which was stated to be a market leader in orange glucose powder drinks, on the ground that commercials gave the impression that all the orange glucose powder drinks are entirely inefficacious in providing energy and only the defendant's product is capable of doing that. The court observed an advertisement cannot be analysed in a hyper critical manner and, in the absence of any disparaging ...

Experts believe advertisers trying to reverse gender roles in their brand communication walk a thin line in today's 24x7 digital age

Agencies such as GroupM, Dentsu and Interpublic Groupe's Magna remain bullish about domestic ad spends; 2022 to close at 15% in terms of adex growth, they say

Spain said Wednesday it's enacting a new ethics code to discourage toy manufacturers from using sexist stereotypes such as dolls for girls and action figures for boys in advertisements as the Christmas season kicks off. A government statement said the new self-regulatory code urges companies to run adverts that engender an image of pluralism and equality, free from stereotypes. The characterisation of girls with sexual connotations will be prohibited and the exclusive association of toys with roles such as caring, domestic work or beauty with them (girls), and action, physical activity or technology with boys will be avoided, the statement said. The idea is that companies will no longer use colours such as blue or pink to indicate products intended for boys or girls, the government said. The code follows an agreement between the Consumer Affairs Ministry, toy manufacturers and publicity companies in April. The code, which updates another from 2005, goes into effect Thursday. It's

Earlier, the tech giant had announced to add new features to the Play Store for better listing of apps next year

If young people are hired to do the job of experienced people, there will be fewer experienced, dependable, talented and resilient teams

Crypto, personal care, and fashion most violative categories indulging in dark patterns

Crypto, personal care, and fashion most violative categories indulging in dark patterns

In its warning, the MCA had said that "during recent sports events that were televised globally", many instances of surrogate advertising had been noticed

In its warning, the MCA had said that "during recent sports events that were televised globally", many instances of surrogate advertising had been noticed

Focused approach to media targeting, using third-party verification tools among measures advertisers are adopting