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Advertisements promise cash bonuses and enticing benefits. Recruiters are making cold calls to eligible men. Enlistment offices are working with universities and social service agencies to lure students and the unemployed. A new campaign is underway this spring across Russia, seeking recruits to replenish its troops for the war in Ukraine. As fighting grinds on in Ukrainian battlegrounds like Bakhmut and both sides prepare for counteroffensives that could cost even more lives, the Kremlin's war machine badly needs new recruits. A mobilisation in September of 300,000 reservists billed as a partial call-up sent panic throughout the country, since most men under 65 are formally part of the reserve. Tens of thousands fled Russia rather than report to recruiting stations. The Kremlin denies that another call-up is planned for what it calls its special military operation in Ukraine, now more than a year old. But amid widespread uncertainty of whether such a move will eventually happ

Bharatiya Janata Party (BJP) general secretary Tarun Chugh on Wednesday hit out at the AAP-led Punjab government accusing it of indulging in cheap publicity by misleading the people

Overlay ads appear at the bottom, or the top of the video as pop-up cards, and the viewers can remove them by clicking on the 'X' icon on the top

Tesla falsely promoted and exaggerated the driving range and charging speed of its electric cars as well as the estimated savings on fuel costs by using its vehicles

Experts believe advertisers trying to reverse gender roles in their brand communication walk a thin line in today's 24x7 digital age

After the Centre directed Google to stop showing betting companies ads for Indian users, the tech giant on Wednesday said it does not allow any advertisements that promote online gambling

Elon Musk has lost half of the top 100 advertisers on Twitter in less than a month after the billionaire took office, the study revealed

Actor sought order against book publishers, T-shirt vendors, mobile apps associating themselves with TV quiz show KBC

From rigourous edits at the drawing board to stronger indemnity clauses in contracts and tracking trending topics on social media, agencies are doing all they can to tackle the issue head-on

The ministry has also increased the number of price monitoring centres from 175 to 283

The advisories were supplemented with evidence of direct and surrogate ads of betting websites such as Fairplay, PariMatch, Betway, Wolf 777, and 1xBet.

In June, the I&B Ministry had first issued its directive on online betting ads, saying that gambling was illegal in most parts of the country

Ad spend projected to be Rs 30,000 crore this time - growth of 15% over last year's Rs 26,000 crore

The digital ad space is estimated to grow twice as fast as ad spending through television

Microsoft will be Netflix's global advertising technology and sales partner to support all its advertising needs

New guidelines toughen advertising standards usefully

The guidelines are a timely intervention, coming only days after the watchdog suspended controversial ads by body spray brand Layer'r Shot

A BCCI official confirmed that Unacademy has picked up the bid papers but refrained from making any comments beyond that

It is said that Japanese television ads pack a lot of words, of­ten in just 15 seconds

"These complaints are just one of the manifestations of the various conversations happening in India," says ASCI General Secretary Manisha Kapoor