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Augmented reality

About Augmented reality

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What is Augmented reality?

Instead of computer-generated environments to interact with as virtual reality does, augmented reality (AR) enhances the real physical world achieved through the use of digital elements, whether it is sound or other sensory stimuli. It is a growing trend among companies involved in mobile computing and business applications in particular. In simpler terms, augmented reality adds to the reality you would ordinarily see.
Often presented as a kind of futuristic technology, it has been around for years. In the early 21st century, various labs and companies built devices that gave us AR. In 2013, Google came up with Google Glass, a moving AR to a more wearable interface, which is eyeglasses. It displays on the user's lens screen via a small projector and responds to voice commands, overlaying images, videos, and sounds onto the screen.
 
Another interesting AR version is Vito Technology's Star Walk app, which allows a user to point their phone or tablet camera at the sky and see the names of planets and constellations superimposed on the image. Another app called PlantSnap lets the user focus their camera on a plant, leaf, or flower to ascertain the name of the species.
 
One more popular way that AR has entered everyday life is through mobile games. In 2016, "Pokemon Go" became a sensation worldwide, with over 100 million estimated users at its peak. The game allowed users to see Pokemon characters around in their own environment. The goal was to capture these pocket monsters, then use them to battle others, locally, in AR gyms.
 
Not just these, augmented reality also helps the retail or healthcare sector as well. A consumer can check whether the furniture lying in a store suits their drawing room or not by superimposing technique. Similarly, in the healthcare sector, AR can be a boon for students or trainees to understand the human body and chemical compositions with much ease.
 
But just like any new technology, AR has ethical and political issues as well. For example, Google pulled out the device in December 2015 due to privacy concerns.
 

Latest Updates on Augmented reality

How will OPEC+ oil output cut affect you? What is happening at Alibaba? How will the unified pipeline tariff impact gas stocks? What is Apple's mixed reality headset? All answers here

Updated On: 05 Apr 2023 | 8:00 AM IST

Company uses augmented reality to enable users to visualise dishes before ordering

Updated On: 16 Mar 2023 | 8:02 PM IST

The iPhone maker essentially uses the term "Continuity" to represent that its products are supported by many platforms and can communicate with one another without any issues

Updated On: 06 Mar 2023 | 5:55 PM IST

Apple's second-generation AR (Augmented Reality)/MR (Mixed Reality) headset will feature two high-end and low-end models, which will likely launch in 2025.

Updated On: 24 Feb 2023 | 8:46 PM IST

Snap, the parent company of Snapchat, is reportedly planning to unveil its new 'augmented reality (AR) for businesses' project, at its annual developer summit in April or perhaps even sooner

Updated On: 20 Feb 2023 | 11:35 AM IST

XR is an umbrella term covering virtual reality (VR) and augmented reality (AR)

Updated On: 06 Feb 2023 | 9:13 AM IST

Snap, the parent company of Snapchat, has hinted at future AR glasses powered by generative AI technology during its fourth-quarter earnings call on Tuesday

Updated On: 02 Feb 2023 | 3:27 PM IST

Apple will reportedly bring health and wellness experiences in its upcoming augmented reality (AR) - mixed reality (MR) headset, media reports said

Updated On: 30 Jan 2023 | 9:55 AM IST

American tech giant Apple is apparently working on a way to let you make apps for its long-rumoured mixed reality headset using Siri

Updated On: 30 Jan 2023 | 9:51 AM IST

Tech giant Apple is reportedly working on a new version of its Apple Store application which will offer an augmented reality (AR) shopping feature on iPhone

Updated On: 13 Jan 2023 | 10:50 AM IST

Tech giant Apple is reportedly researching how to add gyroscopes to its augmented reality (AR) headsets, providing users continuous haptic feedback that will feel real

Updated On: 22 Dec 2022 | 5:12 PM IST

But the cost of infrastructure for a medium of instruction with virtual reality and augmented reality can prove to be a challenge, especially for private schools

Updated On: 11 Dec 2022 | 10:51 PM IST

The delay appears to affect only the mass shipment of finished goods, rather than manufacturing itself

Updated On: 05 Dec 2022 | 1:02 PM IST

With the new update, users can now record and show off those mixed reality moments, while using applications that merge their actual reality with a virtual one

Updated On: 05 Dec 2022 | 9:48 AM IST

The company is also developing a Software Development kit, which will allow third-party developers to make applications for the new platform

Updated On: 02 Dec 2022 | 4:20 PM IST

Mocopi is a set of six motion-tracking bands, which lets users animate and operate avatars inside various metaverse apps on Android smartphones and iPhones

Updated On: 30 Nov 2022 | 10:53 AM IST

With assistance from beauty brands, Google's new photo library features 148 models representing a range of skin tones, ages, genders, face shapes, ethnicities, and skin types

Updated On: 22 Nov 2022 | 8:26 AM IST

Snapdragon AR2 is in various stages of development with OEMs including Lenovo, LG, Nreal, OPPO, Pico, QONOQ, Rokid, Sharp, TCL, Vuzix and Xiaomi

Updated On: 17 Nov 2022 | 6:55 AM IST

Earlier, the tech giant was reportedly planning to start mass production of its AR-MR headsets from March next year

Updated On: 14 Nov 2022 | 1:09 PM IST

The mass production of the headset will probably start in March 2023 and may be unveiled in the following month

Updated On: 09 Nov 2022 | 3:02 PM IST