Snap may come up with AR glasses powered by generative AI technology

Snap, the parent company of Snapchat, has hinted at future AR glasses powered by generative AI technology during its fourth-quarter earnings call on Tuesday

snap, snapchat
IANS San Francisco
2 min read Last Updated : Feb 02 2023 | 3:27 PM IST

Snap, the parent company of Snapchat, has hinted at future AR glasses powered by generative AI technology during its fourth-quarter earnings call on Tuesday.

Snap CEO Evan Spiegel agreed that there were numerous opportunities to use generative AI to improve Snap's camera in the near future, however, he stated that, in the future, AI will be critical to the growth of augmented reality, including AR glasses, reports TechCrunch.

Moreover, Spiegel mentioned that the company was thinking about how to integrate AI tools into its existing Lens Studio technology for AR developers.

"We saw a lot of success integrating Snap ML tools into Lens Studio, and it's really enabled creators to build some incredible things. We now have 3,00,000 creators who built more than 3 million lenses in Lens Studio," Spiegel was quoted as saying.

"So, the democratisation of these tools, I think, will also be very powerful," he added.

Though Snap's photo-and-video recording glasses "Spectacles" have not broken any sales records, the company continues to develop the product.

The latest version, the Spectacles 3, goes beyond standard photo and video recording by including new tools such as 3D filters and AR graphics.

Spiegel speculated that AI could have an impact on this product as well, due to its ability to improve the AR development process, the report said.

"If we think longer term, five years this is going to be critical to the growth of augmented reality. So today, if you look at AR, there's just a real limitation on what you can build in AR because there's a limited number of 3D models that have been created by artists," the CEO was quoted as saying.

"We can use generative AI to help build more of these 3D models very quickly, which can really unlock the full potential of AR and help people make their imagination real in the world."

Meanwhile, Snap shut down its camera application for Mac and PCs on January 25.

Snap Camera allows users to apply filters to their faces while they are on video conference calls.

--IANS

shs/ksk/

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

Subscribe to Business Standard digital and get complimentary access to The New York Times

Quarterly Starter

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

Save 46%

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Access to Exclusive Premium Stories Online

  • Over 30 behind the paywall stories daily, handpicked by our editors for subscribers

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

Topics :Augmented realitySnap IncWearable DeviceTechnologyAI systemsAdoption of AI and digital tech

First Published: Feb 02 2023 | 3:27 PM IST

Next Story