What is Micromax?

Headquartered in Gurgaon, Micromax is an Indian consumer electronics brand founded by Rahul Sharma and Rajesh Agarwal on March 29, 2000. The company was initially incorporated as an information technology software company. Later, it forayed into consumer electronics like mobile phones, tablets, televisions, washing machines, air conditioners, etc. The company also has a fully owned subsidiary named YU Televentures, which sells mobile phones under the YU brand.

 

Micromax started its mobile phones business in 2008. It was one of the first companies to introduce feature-rich phones at affordable pricing. The company initially focused on feature phones with big-capacity batteries for long