After 2 years of slippage, buoyed on poll freebies
The Canvas 2 Plus is powered by a 1.3GHz quad-core processor, paired with 3GB of RAM and 32GB of internal storage, expandable via microSD card. Powering the smartphone is a 4,000 mAh battery
The Bharat Go comes bundled with a cashback offer of Rs 2,000 from Airtel that brings down the effective cost to Rs 2,399
With Bharat-Series, Micromax aims to acquire first-time smartphone users in India
The replacement device will be of the same or equivalent model
Things to know about VoLTE-enabled Bharat 2, loaded with features for first-time smartphone buyers
The handset maker had set up a corpus of Rs 2,700 cr in 2014 and has since invested in 10 firms
In the last two years, Micromax has already invested in about 10 startups
Micromax dips to 4th position; Chinese players rule the market
This move will propel both the companies to create a feature-driven experience for smartphone users
Micromax users will be able to avail exclusive deals through their Micromax handsets and also get instant updates for exclusive OYO offers
With the launch of ACs and smart TVs, the mobile phone vendor eyes full transformation into an electronics firm
At present, the company's panel market is estimated to be around 10 million units and around 8% of that is of smart TVs
Overall, the company has sold almost 4 million regional language enabled devices, which includes 35 models including Unite 3
Eros Now will leverage Micromax's presence of over 150,000 retail outlets to distribute its content
It plans to take revenue from durables, including TVs, to about Rs 1,500 crore in the next few years
The Rs 4,999 'Bolt Selfie' is available on flipkart and 'Canvas Selfie 4' will be available offline from May end
A big phone with some chinks
Chinese handset manufacturers, with high-performance products, have caused the company to rework its strategy
Plans global expansion in next 1-2 years