Business Standard Webinars

Likes, shares, and comments feel good, but do they drive business results? This webinar tackles the critical challenge of measuring true return on investment from social media activities. We will move beyond vanity metrics to focus on what actually matters: referral traffic, conversion rates, subscription sign-ups, and revenue attribution. Learn how to connect your social media efforts directly to business outcomes.

Our panel includes social media analytics experts and marketing leaders who have built data-driven social strategies for major media brands. They will share specific frameworks for setting up proper tracking, using UTM parameters, integrating with Google Analytics, and creating dashboards that executives actually care about. We will also discuss how to attribute conversions across multiple touchpoints and calculate the true cost per acquisition from social channels.

If you are tired of reporting "engagement" without being able to prove business impact, this webinar will transform your approach to social media measurement. Leave with tracking templates, dashboard examples, and an attribution framework.

Seventy-six percent of consumers want to buy more sustainable chocolate or cocoa-based products but are unsure how—yet price remains a major barrier. In response to tightened cocoa supplies and price volatility, Cargill is spotlighting NextCoa—a resource-reliable confectionery alternative designed for more sustainable indulgence. Made from gently roasted grape and sunflower seeds, the ingredient can be used in various traditionally cocoa-based applications.

Cargill experts will discuss how brands can manage cocoa costs, lower environmental impact, and still deliver consumer delight. NextCoa can reduce carbon footprint by up to 67% compared to chocolate, cut land-related impacts by 90%, and consume 95% less water—figures based on independently panel-reviewed Life Cycle Assessments

For food industry professionals, brand managers, and sustainability leads, this webinar provides a preview of the next generation of indulgent ingredients.

The benefits of high-quality requirements definition and management on project budget, schedule, risk, and success are dramatic. This Blueprint webinar, featuring CEO David Nyland, demonstrates how requirements definition and management software can provide an immediate and high-impact performance improvement to the software delivery process. Many Blueprint customers have concluded that the result is a "change in the economics of software development"—it's important that others benefit from their experience.

Many teams struggle to let go of their waterfall, silo mentality when they first transition to agile ways-of-working . In particular, they shy away from collaboratively working on the definition, evolution, and implementation of their backlog items. This session addresses these challenges head-on, providing a framework for seamless collaboration between business and IT.

For business and IT executives responsible for driving new efficiencies in application software delivery, this session provides the business case and implementation roadmap for requirements-driven development.

Going viral feels great, but it rarely creates sustainable success. This webinar focuses on the often-overlooked skill of converting one-time visitors into loyal, returning audience members. We will explore the psychology of habit formation and how media brands can become a daily destination rather than a random click. Topics include email newsletters, community engagement, push notification strategies, and the power of consistent content scheduling.

Our speakers include audience development leads from major media brands who have successfully transformed fleeting traffic into lasting relationships. They will share specific tactics for measuring audience loyalty, reducing bounce rates, and increasing return visits. We will also discuss how to create "ritual" content—features that audiences return to again and again, like weekly roundups, recurring live events, or daily briefings.

If you are tired of chasing algorithm-driven spikes and want to build a stable, engaged audience that grows with you over time, this webinar is for you. Leave with a concrete loyalty-building framework you can implement immediately.