Page 2 - Tv Viewership

IPL final on strong wicket as advertisers bet on record viewership

The final match, in particular, attracts a significant premium (as much as 20-25 per cent) from last-minute buyers in anticipation of high viewership.

Mumbai police arrests another person in television rating rigging case

Mumbai Police has made a ninth arrest in the Television Rating Points (TRP) rigging case, an official said on Friday. Harish Kamlakar Patil (45), a resident of suburban Chandivali, was arrested by the Crime Intelligence Unit (CIU) of the crime branch which is probing the case. Patil was apprehended on Thursday evening after his name cropped up during the interrogation of Ramji Sharma and Dinesh Vishwakarma, former employees of Hansa research agency, he said. It was suspected that Patil took money from some TV channels to fraudulently ramp up TRP, he said. Investigation revealed that there were some financial transactions between Patil and absconding accused Abhishek Kothawale who runs a company named Max Media. Patil allegedly helped Kothawale to flee from the city after the probe began, he said. The alleged fake TRP scam came to light when ratings agency Broadcast Audience Research Council (BARC) filed a complaint with the police through Hansa Research Group, alleg

IPL 2020: 1 in 3 viewers watched tournament in opening week, says BARC

About 269 million viewers across 86 million households watched the T20 tournament in the first week

200 million watched IPL game in highest ever opening match viewership: BCCI

Over 462 million Indians had watched IPL last year. This includes out-of-home viewing at pubs and restaurants besides in-home television viewership

Market share gains, pick up in ad growth to help Zee Entertainment

While there are multiple triggers, the recent stock surge caps near term gains

The new reality of entertainment television

The reasons are not hard to find. A bulk of the audience and revenues for the top five in the Rs 79,000-crore Indian broadcasting industry comes from entertainment programming

Viewership trends reveal the power of free platforms, regional content

For many who believe that TV is dead, this tells you a different story

Cable operators feel the Covid-19 lockdown pinch, lose subscribers

Though TV viewership surged during lockdown, subscribers deleted channels from their package to cut costs

77 mn viewers: Ramayan breaks records, becomes world's most-watched show

Ramanand Sagar had made a total of 78 episodes of this serial based on Valmiki's Ramayana and Tulsidas' Ramcharitmanas.

BARC represents the marketing, advertising economy, says CEO Sunil Lulla

Broadcast Audience Research Council (BARC) became operational 5 years ago replacing Tam Media Research

Ramayana helps break lockdown boredom and TRP charts for DD National

Here is a look at TV viewing patterns since the first curfew was announced.

Lockdown effect: Surge in premium TV viewers; sharpest rise in Mumbai

The rise in premium TV viewership came even as time spent on smartphones grew 8% during the lockdown from affluent homes

Indians watching more TV amid lockdown, viewership up by 6%: BARC data

With updates about the outbreak being tracked widely by the national and state media, there was an increase in news consumption on TV, with a 57 per cent rise in impressions, it said.

Sun TV sees ad revenue picking up in Q2 of FY21 on improved viewership

The Sun TV channel has seen its gross rating points (GRPs) rise to 1,600 in the Pongal festival in January, from less than 1,000 in June 2019

Viewers lap up sports and news TV channels despite new tariff order

Key news events in 2019 saw huge viewership - 4.9 billion impressions during the Pulwama and Balakot attacks - surpassed the 4.8 billion impressions during the general elections

Television viewing survives the onslaught of OTT, digital content services

Broadcasters estimate that, from 950 billion minutes of viewership on TV per week, the number will go up by over 47% in five years to hit 1,400 billion minutes a

50 shades of TV viewing: How Trai's new tariff order made it complicated

Trai's new tariff order has ushered in transparency and plugged leakages, bringing in better revenues for the industry. But it has made it more expensive to watch TV

South India witnesses growth in average time spent watching TV: Survey

South India generates a viewership of around 12 billion impressions every week

31% of TV owners in India are in the 5 southern states: BARC India survey

Broadcast India 2018 survey conducted by joint industry body BARC India reveals that the five southern states - Andhra Pradesh, Karnataka, Kerala, Tamil Nadu and Telangana have 259 million TV owners

Three seasons on, 'Naagin' continues to rule the viewership charts

The show's popularity among the urban audiences, and more specifically, in the affluent audience segments, makes it a lucrative option for advertisers looking to advertise on GEC's during the weekends