Experts say a near 37 per cent drop in the individual price of a channel (from Rs 19 to Rs 12) will hit broadcasters hard since cost of content acquisition has been growing over the past few years
Trai's amendment has forced broadcasters to go back to the drawing board as they revise pricing for channels
He also hit out against branded content and in-film advertising, terming it as "crass commercialisation" which "taints" and "sullies" the experience.
Nair tells how various industries - devices, payments, telecom - have created the perfect storm in the media business
The author recounts how disagreements between NDTV and Star India's ad sales team triggered a split between the two in this exclusive excerpt
Keeping the TRAI tariff order in mind, the network has revised its channel pricing, introducing language based bouquets, starting at Rs 49
Expenses went up 18.6% in FY18, while revenue rose 5.8%
Experts say the move has far-reaching implications for the broadcast industry, with channel prices to be regulated by an independent body
Cricket currently has attracted over Rs 30 bn in revenue, bulk of which comes from advertising and remaining from subscriptions
Broadcast major recently bagged the 5-yr media rights deal for IPL at a cost of Rs 16,347 cr
Star on Tuesday won the television and digital rights for Indian Premier League
It is the latest in a series of initiatives by broadcasters to milk the growing regional pie
In a global first, Star India and TED have come together the show in a language other than English
It will have significant bulk in the sports bouquet to challenge Star India
International sports to be shifted to the new HD channels from November this year
With the rising influence of rural viewership numbers, Star is extending its Utsav brand to serve up the latest Bollywood fare for the hinterland
Uday Shankar becomes chairman, Sanjay Gupta elevated as managing director.