Page 22 - Social Media Apps
PepsiCo makes two-pronged persuasion pitch to drum up interest in Lay's
PepsiCo is following what has increasingly become the norm, using endorsers to kickstart a campaign that is taken forward by influencers on social media
 "PepsiCo makes two-pronged persuasion pitch to drum up interest in Lay's")
These influencers aren't flesh and blood, yet millions follow them
Virtual influencers come with an advantage for the companies that use them: They are less regulated than their human counterparts
 "These influencers aren't flesh and blood, yet millions follow them")
RBI to use social media platforms to demystify banking to youths
The focus is on "two-day communication" with the public which is anchored by "transparency, timeliness and credibility"
 "RBI to use social media platforms to demystify banking to youths")
Social media rules: Next 3 months key as intermediary norms get 'decrypted'
Arguments on data decryption have fuelled a debate on primacy of national security over individual privacy
 "Social media rules: Next 3 months key as intermediary norms get 'decrypted'")
How secure are social media messaging apps?
Cyber-security is often a game of cat and mouse. In fact, two major directions of research in cryptology are breaking the available security, and devising more efficient security
 "How secure are social media messaging apps?")
'Adversaries' using 150 fake social media profiles to extract info: Army
An official said people using fake social media profiles have been trying to engage with Army personnel by pretending to be fellow Army officers, police personnel or even posing as women
 "'Adversaries' using 150 fake social media profiles to extract info: Army")
ShareChat to hire 100-150 people; strengthen presence in tier II cities
Given that the platform is available for users in their local Indian languages, the engagement levels are high at about 23-24 minutes a day.
 "ShareChat to hire 100-150 people; strengthen presence in tier II cities")
Twitter, FB, WhatsApp to use AI-based tools to check objectionable contents
In the recent past, some objectionable content have disrupted public peace or law and order and incited criminal offences
Fake news crackdown: Modi govt wants WhatsApp, Facebook to be responsible
The government is more concerned with Telegram, fast becoming the preferred medium for many people
 "Fake news crackdown: Modi govt wants WhatsApp, Facebook to be responsible")
Why social media apps should be in your disaster kit
This shows the power of apps like Nextdoor which help to make communication between neighbours easy
 "Why social media apps should be in your disaster kit")
