Page 5 - Pvr Cinemas
PVR Cinemas to add 75 screens this year across country, take total past 650
Multiplex chain PVR Cinemas is planning to add around 75 screens to its capacity during this fiscal year, taking the total number of screens it has to around 650.The company is looking at adding facilities in various locations including Pune, Mysore, Jammu and others during the year, adding to the current total of 584 screens across 127 properties in 50 cities. Last year, it added aroud 48 screens, said Gautam Dutta, CEO, PVR Ltd."This will include both malls and standalone propereties," he added.The company today launched a 5- screen property at Grand Galada Centre Mall, Chennai and will be adding two more properties in Chennai in next 18 months, both in malls. With this launch, the total screen count of PVR Cinemas in the city reaches to 17 screens at three properties and has a 65 per cent occupancy. In southern region it has 130 screens and 20 multiplexes."This launch is another step towards achieving a mark of 1,000 screens in India by 2020," he said.Spread across 40,000 sq-ft, ...
 "PVR Cinemas to add 75 screens this year across country, take total past 650")
Rs 100 per seat: PVR Cinemas launches Asia's first virtual reality lounge
India's largest multiplex chain, PVR Cinemas in association with HP India has launched Asia's first virtual reality (VR) Lounge at PVR ECX, Mall of India in Noida. Created in association with HP, the computer technology company, PVR has launched the HP VR Lounge - A PVR Initiative which will allow PVR Patrons to experience a new dimension of entertainment while they wait for their film to begin. With this initiative PVR becomes India's first multiplex to bring in a never-before experience to its users with a rich variety of immersive and interactive content. "A lot of the consumer feedback pointed to a gap in the ways patrons can utilise the time before the movie starts, while they are in the lobby. We saw an opportunity to monetise those 20-25 minutes that the patrons have. There will be nine more after this one - 3 in Mumbai, 2 more in Delhi, 3 in the south and 2 in our East and Central (India) properties. The price point we have introduced this activity at is Rs 100 per seat for ...
 "Rs 100 per seat: PVR Cinemas launches Asia's first virtual reality lounge")
