Pepsico Snacks

PepsiCo to invest Rs 186 cr on expanding its largest food plant in India

The unit in UP makes Lays potato chips, the plan is to add a new line to churn out nacho chip brand Doritos

Food focus keeps PepsiCo going, but Coke struggles amid Covid-19 pandemic

Estimates indicate that volumes for the whole year for beverages will be down to a third of last year, despite the push by soft drink companies to go online

PepsiCo sees strong annual profit as snacks, sodas thrive in pandemic

Sales of snacks under the company's Frito-Lay North America unit, rose 7% in the quarter

Will Ayushman Khurrana's star appeal power Balaji Wafers' national push?

Experts say that this is the best time for a small brand to aim big, but warn that Balaji has two big challenges to contend with

PepsiCo makes two-pronged persuasion pitch to drum up interest in Lay's

PepsiCo is following what has increasingly become the norm, using endorsers to kickstart a campaign that is taken forward by influencers on social media

PepsiCo places its chips in southern markets with local tastes, food habits

The company finesses the regional game for Lay's and Kurkure, acquires local tastes and habits to beat back competition from home grown snack makers

PepsiCo to invest Rs 514 cr to set up snacks plant in UP; create 1,500 jobs

The new investment plan is in line with PepsiCo's goal to double its snacks business in the country by 2022

PepsiCo going local in branded snacks, betting aggressively on Kurkure

New Delhi, 19 September Despite being an early bird in this category, PepsiCo India faces tough competition in branded packaged snacks, despite a surge in the country's consumption of these. PepsiCo was a pioneer, introducing global standard potato chips under the Lays label and crunchy snacks under Kurkure. Today, it stands behind two local entities, Haldiram Foods and Balaji Wafers, in the Rs 335.6-billion savoury snacks market. And ITC, now at fourth spot, is catching up. Parle Products is fifth. Till 2016, PepsiCo was ahead of ITC and Balaji. What has remained constant is the underlying theme of the market, where regional flavour is the consumer's preference. Four of the top five companies are home-grown and have portfolios skewed towards traditional Indian tastes. Haldiram's and Balaji are known for typical traditional snacks and late entrant ITC has also relied on basic Indian tastes for success. "The population in different regions of India are migrating towards urban business .