Pepsi

With new tagline, Pepsi ropes in Ranveer Singh as its new brand ambassador

Cola brand looking to add female brand ambassador

US FTC probes Pepsi, Coca-Cola over price discrimination, says report

The US antitrust law prevents large franchises and chains from engaging in price discrimination against small businesses

GroupM Media's CEO Prashanth Kumar elected president of AAAI

Prasanth Kumar, the chief executive officer (CEO) for South Asia of GroupM Media has worked at Pepsi, The Hindu, and The Media Edge & McCann Erickson in a career spanning more than 25 years

Brand ambassadors: An illusory fascination

Byju's appointment of Messi is a good example of the illusory fascination that companies harbour for celebrity endorsements

Pepsi India bottler beats profit estimates on beverage price hikes

Profit grew by 59% to 3.81 billion Indian rupees ($46.1 million) in the three months ended Sept. 30

PepsiCo's beverage volume logs double-digit growth in September quarter

It also said, Beverage unit volume grew 11 per cent, primarily reflecting double-digit growth in India

Coke, Pepsi report stable financial in March quarter, but Covid cloud looms

Cola majors say they will monitor localised lockdowns, vaccination progress

Pepsi changes recipe for first time in India, goes low on sugar: Report

"This is a move aimed at closing in on the category leader ThumsUp," a Pepsi official told the 'Economic Times'.

Fizz is back: December quarter puts Pepsi, Coke on the recovery path

New launches of beverages expected ahead of summer

Draw inspiration from people 'who see the cup half full': Nooyi to students

During the conversation on January 15, Nooyi advised the students not to idolise people based on their positions

How ShareChat is helping local brands with language-focused advertising

As regional language media consumption soars during the lockdown, social media app ShareChat goes full throttle with brand integrations

Pepsico puts the fizz back in 'Brand Salman', makes actor its face

The cola major signs on the controversial actor as the face of the brand; a strategic move or a colossal blunder, ask experts

PepsiCo places its chips in southern markets with local tastes, food habits

The company finesses the regional game for Lay's and Kurkure, acquires local tastes and habits to beat back competition from home grown snack makers

Pepsi approaches NCLAT for release of its machinery from Oceanic Tropical

Company had supplied machine for producing juice, Mirinda cups to Oceanic Tropical, which is undergoing liquidation

Pepsi focuses on digitisation to connect 10 mn retailers, 600 mn customers

Pepsi, which reported profit in 2017-18, after a gap of seven years, is bullish on the prospects in India

My favourite campaign is 'Ye Dil Maange More' for Pepsi: FCB India CEO

The launch film of Ye dil maange more had Shah Rukh Khan, Kajol and Rani Mukherjee and this was right after the movie Kuch Kuch Hota Hai

Pepsi turns over forecast accuracy to AI

This is in tune with the increase in the digital disruption in the FMCG industry

Pepsi to sell bottled water at same MRP across India: Paswan

Paswan said BCCI will ensure that bottled water is sold at same MRP in stadiums

PepsiCo raises one for health

Cola major expands its portfolio of healthy foods; looks to bring down its sugar addiction

70% TN retailers stop selling Coke, Pepsi drinks

Retailers said they were clearing stocks and might not ask for replacement from Pepsi and Coke