Page 5 - Ott Users

Maximum entertainment through OTT platforms tells the India mobile story

The ubiquitous mobile phone has long replaced almost every other form of entertainment in the country and in the process, also steadily overhauled the way we get entertained

JBL to Too Yumm, brands break into ad-free Amazon Prime viewing experience

Only the premium subscription-led service promises an ad-free experience.

Video streaming platform MX Player becomes top free app on Apple store

MX Player is gaining traction among the Indian audience and currently has 170 million active users in India

Consumption on streaming apps rises 140% in 2019; YouTube leads, Prime 2nd

YouTube recorded 274 million total unique viewers in March 2019, occupying a 93.4% reach

Hotstar to YouTube, how Sanjay Gupta stayed in the OTT game and aced it

After 10 years as country manager of Star & Disney India, Gupta stepped down today to join Google as its country head

OTT wars: How Apple, Disney, Netflix will retain streaming subscribers

In May Netflix made a rare acquisition, of the children's media brand StoryBots, for an undisclosed sum. In July it announced seven new series targeting preschoolers.

Television viewing survives the onslaught of OTT, digital content services

Broadcasters estimate that, from 950 billion minutes of viewership on TV per week, the number will go up by over 47% in five years to hit 1,400 billion minutes a

Here's how online video is becoming the go-to promotional tool for brands

Mobile and social media are changing the way video is consumed, giving rise to new engagement models

Indians prefer video, vernacular and mobile-only internet content

India is seeing massive adoption of Internet content, especially over smartphones driven by growth in users in small towns and rise of vernacular and video content

Start-up Myelin Foundry promises buffering-free OTT viewing experience

Myelin Foundry, launched in January this year, was conceptualised in the technology war room of the Tata group

Future is over the top: FY19 digital market growth beats every vertical

Factors driving growth of OTTs include a growing digital subscriber base, a spurt in demand for digital content, and digital advertising

Top 5 metro cities account for more than 55% of OTT users: Report

In terms of market share, home-grown Hotstar continues to lead this space with sharp focus on cricket and content partnership