Our biggest competitor is good content. We intend to tell stories that are engaging and interesting, said Jain
During the lockdown period, TV, gaming, digital and OTT platforms are seeing consumption growth
Covid-related delays made for a light roster of 2021 shows at the streaming giant, just as competitors such as Disney+ and HBO Max from AT&T Inc. have been gaining a foothold in the market.
Prime Video super app will offer over 10,000 more titles to subscribers
Bengaluru, Delhi, Mumbai, and Hyderabad account for 33% of the total active paid subscriptions, finds a survey
in their quest for capturing the untapped Indian audience, global OTT players have been acquiring content without paying much heed to the quality. How long can this last?
The platform looks to compete more aggressively against rivals like Netflix and Amazon Prime Video.
Muted dividend amid a mountain of cash did not go well with investors
Can the brand, perceived as elitist, play the volume game in India?
A closer look at the numbers for 2016, 2018 and 2020, shows that just over half of TV viewers and homes have always been in rural India
PayU, India's leading online payments solution provider, has mapped the impact of Covid-19 and lockdown as seen through year-on-year change in digital payments
Netflix is rolling out alerts asking users to verify they are authorised to watch on the account to be able to keep watching
Net Promoter Score is a metric dependent on content library, quality of content, pricing and overall app/web experience offered
Former Miss Universe Sushmita Sen who returned to acting as the central protagonist in the Hotstar web series 'Aarya' came second behind Apte
Consultancy says trend is expected to stay as life returns to normalcy, points to propensity of Indian consumers to now pay for content they are watching
The growth of Disney+, which launched a year ago, has far exceeded the expectations of both Wall Street and the company itself
Actors from various backgrounds have been finding prominence thanks to OTT shows and films
Mobile phones will be the primary driver of revenue in the internet advertising market due to increase in data affordability
In an overcrowded market or one with skewed regulation, ad-supported programming can quickly degenerate into poor quality, polarising or downright fake
A lack of tariff hike visibility in the near term, success of Jio's renewed post-paid push, delayed reaction from Bharti to counter Jio will determine Airtel's stock performance, say analysts