Page 4 - Ott Services

Zee5 to launch short video app, take on TikTok in fight for market share

Timed just after the India debut of Disney+, which is slated for March-end on Hotstar, the move is aimed at increasing engagement and users, top officials at Zee5 said.

Indian users like telecom carrier-bundled OTT services, says study

Pay-per-use model also popular; average plan of Rs 306 too expensive for most

Maximum entertainment through OTT platforms tells the India mobile story

The ubiquitous mobile phone has long replaced almost every other form of entertainment in the country and in the process, also steadily overhauled the way we get entertained

OTT market being built, monetisation will follow: Applause's Sameer Nair

The OTT market is just discovering itself; it is the land grab phase. Monetisation will happen in a bit, says Nair

Role reversal: How AI will help TV reclaim ground lost to smartphones

AI will play a very vital role in your smart TVs as it will enable the TV to become the hub of your home.

YouTube a reflection of what India is evolving into, says Satya Raghavan

'YouTube is an economy by itself', said Raghavan

PVR jumps on to OTT bandwagon, partners movie-streaming service Mubi

London-headquartered Mubi, popular in the US and Europe, is best known for its curated line-up of films in English and other languages

Focus on self-regulation at meet to discuss digital content players

In January, OTT players had agreed to a 'code of best practices for online curated content providers'. The code was criticised for being very vague at the time

Will cheaper iPhones, affordable OTT platform help Apple boost India sales?

Last week, Apple did two things differently. First, it entered video streaming sector with cheaper options and second it has opened up its OTT service for non-Apple users too

Content players in entertainment space are in a sweet spot right now

The second of a three-part series analyses how the entertainment industry is skyrocketing with the demand for original content created by OTT players

Diverse content, innovative pricing: How Netflix plans to rule India market

How Netflix is planning to ensure a permanent place in the Indian viewers' share of wallet?

OTT firms opt for creative construction to expand base of paid subscribers

Original content is the next big bet to expand a modest base of paid subscribers

OTT platforms not subject to fresh norms, not comparable to telcos: Forum

Telcos have got four special rights and privileges which are not available to OTTs

Trai consultation paper triggers a face-off between telcos, OTT players

Trai, in its consultation paper, has pointed out unlike TSPs there is no regulation of OTT players

Drop in data prices pushes OTT viewership

OTT players say their digital platforms will take the place of the second or third TV in a household

Cable cos bringing own OTT services amid competition: Ind-Ra

OTT is the delivery of audio, video and other media over the Internet, without the need of a cable subscription from a MSO