According to the guidelines, published on November 23, the companies will have to ensure that the ratings and reviews of their products are genuine
A total of 47% respondents were from tier-1, 33% from tier-2 and 20% from tier-3 and tier-4 and rural districts
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As far as platforms like Google and Meta go, the new rules will require them to validate the real person behind the review through specified six-right mechanisms
The Department of Consumer Affairs framed the guidelines after it received a slew of complaints about fake reviews of products being posted by several e-commerce companies on web portals
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In another big development, India on Monday came out with a framework to address the menace of fake online reviews on e-commerce websites. Now websites like Amazon and Flipkart and food delivery apps
Govt should address consumer complaints, not monitor product reviews
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Some companies have been criticised by consumers and industry experts for downplaying negative reviews, or accepting fake ratings, making the vetting process difficult for buyers
Firms to develop filtering & control tools and algorithms, verification and control processes
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According to sources, the e-commerce companies will also be asked to remove unverified buyers and reviewers, and on failing to do so, action will be taken against them
A committee formed by the Department of Consumer Affairs is finalising changes in the norms related to fake reviews, which were formulated by the Bureau of Indian Standards (BIS) in 2021
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More than one in two (58 per cent) consumers complain that their negative product ratings and reviews are not being published by e-commerce platforms, a new report showed on Tuesday
Department of Consumer Affairs to hold meeting with e-commerce entities and stakeholders on Friday to discuss magnitude of fake reviews and prepare a roadmap ahead
34% said their negative reviews have often been rejected by e-commerce sites, as per LocalCircles' study