Online Brands
Apple launches tool to allow customisation of information for businesses
Apple has introduced a new free tool named 'Apple Business Connect' which will allow businesses of all sizes to customise the way their information appears across Apple applications
 "Apple launches tool to allow customisation of information for businesses")
Online D2C brands grapple with moment of truth in the valuation game
Valuation demands of around 10x of revenue had become way too common despite the fact that consumer brands are fundamentally different from tech businesses.
 "Online D2C brands grapple with moment of truth in the valuation game")
E-commerce industry sees order volume growth of 31% during July-Sept 2020
After the lockdown was lifted across the country, this was the first quarter in which businesses were operational in a large part of the country
 "E-commerce industry sees order volume growth of 31% during July-Sept 2020")
Ads with a cause: Brands work their way on Independence Day, Raksha Bandhan
From consumer goods to fashion and lifestyle as well as aircraft manufacturers, cause-led advertising rules the day
 "Ads with a cause: Brands work their way on Independence Day, Raksha Bandhan")
Customers want omnipresent brands, convenience and on-demand service
Young consumers want personalisation, respect and transparency; are more likely to cut all ties if brands don't comply: Adobe
 "Customers want omnipresent brands, convenience and on-demand service")
Straddling two worlds
Online brands are sketching in a physical avatar, bringing form to their intangible existences
 "Straddling two worlds")
