Online Advertising

Google's $168 billion in ad revenue at risk in Supreme Court case

A broad ruling by the Supreme Court could effectively snuff out the business of serving personalized ads on the internet and turn online ad practices back to the early 90s, experts say

Manipulation by online ads to mould consumer behaviour under ASCI radar

Crypto, personal care, and fashion most violative categories indulging in dark patterns

Content, health biz, digital experiences top priorities: Ogilvy global CEO

'Borderless creativity requires that all stakeholders contribute to nurture creativity', she said

Netflix's ad-supported plan likely to block offline viewing: Report

"We are still in the early days of deciding how to launch a lower priced, ad-supported option and no decisions have been made. So this is all just speculation at this point," Netflix

US bill could see Google, FB spinning off ad biz, may have India impact too

The bill would effectively put an end a company's ability to act as a broker for a buyer or seller of ad space while simultaneously owning the exchange on which the ad space is traded

A yawning gap between women's lives and in ads, says ASCI study

ASCI study lists insights to steer industry towards a more sensitive portrayal of gender

Australia takes on Google's online ad dominance, calls for data shakeout

More than 90% of clicks on advertisements that passed through Australia's "ad tech" supply chain went through at least one Google-owned service in 2020, the regulator said.

Facebook ready to clear ad data access for partners, French watchdog

FMPs are part of a group of more than 100 technology providers that offer advertisers services to improve their online ad campaigns

Google to stop targeting online ads based on browsing history

Google recently revealed that it's going to stop targeting online ads based on a user's browsing history

Facebook used 'deeply wrong' ad metrics to push revenue, says Report

Facebook increased its revenue by allegedly using deeply wrong ad metrics and failed to correct inflated numbers owing to fake and duplicate accounts, company employees have claimed in a court filing

After 21.5% fall in 2020, Indian ad spends to rise 23% in 2021: Report

Advertising spends across media platforms in India will grow by 23.5 per cent in 2021 to Rs 80,123 crore in 2021, a media buying agency said

Don't blame us for a decline in revenue at news businesses: Google

News businesses are making less revenue because they began to face competition from websites that have taken classified advertising online, Google said

Social media platforms offer new rules to brands for online advertising

Twitter, Facebook, LinkedIn ask brands to mind the tone and pitch while keeping their ads simple, factual and humane

In digital age, advertising should take print in its stride for good show

In a multi-channel, multi-format world, Indian brands make the best impression when they mix digital and print: Google Research

In advertising, to err is human

If advertising practitioners and pundits do need to get themselves into a rage in 2020, there are a lot more pertinent issues than inadvertent mistakes that ought to get them worked up

When ads miss targets

The study took a sample of 449 persons (all recruited online) who were asked to browse a website, which presented them all with versions of the same advertisements

Statspeak: Wary of ads

Millennials trust what people say about brands on social media more than official sources, causing brands to consider more collaborative forms of campaigns

Make money from your blog, video

While good content is a primary requirement, allowing visitors to interact on your platform will help you gather a larger following and attract advertisers

E-commerce, start-up boom swells India's advertiser base

In first major growth in 5 years, 2,000 advertisers added in Jan-Sep 2015; full-year numbers likely to be 25% higher than in 2014

Catch-up time for digital ads

Online advertising grew 38% in 2015, but constitutes less than 1% of global ad spends; television will be another key driver: KPMG-Ficci report