Page 5 - Myntra

Myntra forays into Middle East, eyes $28 bn online fashion opportunity

Myntra's research identified high levels of potential channels across the globe offering significant opportunities in the online fashion segment

Draft e-commerce policy soon, to be stricter on data norms and discount

Pricing - a prime complaint of domestic retailers - is set to be the focus, with the government considering an annual review of discounts given by e-marketplaces.

Myntra sells 10 million items during India's biggest fashion sale event

Shoppers across the country placed about 4 million orders; 700,000 were first-timers, 56 per cent of who are from tier-2 cities and beyond

The new office: How workplaces are undergoing dramatic transformations

The idea of working from home, once derided in India owing to the widely held belief that one "worked" only if one went to an "office", is now no longer an incentive but a necessity.

Myntra End of Reason sale brings onboard 250,000 new customers on day 1

Myntra said it had sold over 1.5 million products during the first 12 hours of EORS this year which runs from June 19-22

Myntra to run India's biggest fashion sale event remotely by staff on WFH

The fashion retailer is geared to handle 20,000 orders per minute, expects 3 mn people to shop from the safety of their homes

Myntra eyes 3 mn shoppers during sale; expects tier-II, III mkts to tend

Within the beauty and personal care segment, trimmers have witnessed high traction due to the sheer need for grooming at home

Covid-19: Myntra teams up with Wildcraft to offer protective masks

The masks have a three-layered filtration system to filter coarser dust particles, bacteria and even droplets

Draft Competition (Amendment) Bill 2020: How life may change for tech firms

The Competition Act requires any proposed combination meeting the specified threshold of asset or turnover to be approved by CCI.

Myntra appoints former Samsung executive Raghu Krishnananda as CTO

He has earlier led research and development teams in the US and India, in companies such as Yahoo, Goldman Sachs and Citibank

Walmart-owned Myntra scales down operations, cuts 80 jobs from Gurugram hub

Myntra has a strength of 3,000 employees and the lay-offs have taken place across functions such as business operations, product and technology, and marketing

Myntra ex-boss sets sights on e-health biz; eyes 15 mn customers in 5 yrs

Ananth Narayanan wants to turn Medlife into a $2-billion player

Myntra processes 13,000 orders per minute at peak of festive sale

600,000 new customers participated in the four-day sale, with 68 per cent of them coming from tier-2 and tier-3 cities and towns

Myntra eyes 18 mn festive-sale users, prepared for 12,000 orders per minute

To cater to the growing demand, Myntra has doubled its inventory over December last year

Entertain and inform: Customers want more than what traditional stores give

It is no longer about digital versus offline retail, or about creating an omnichannel brand

Myntra introduces alterations as a service, partners 200 tailors in phase I

In the initial phase, the service is being launched in Delhi, Mumbai, Bengaluru and Kolkata offering length alterations for jeans and trousers for men

India bet pays for Walmart Int'l, Flipkart helps US giant's Q3 net sales

Operating income takes a hit owing to $290 million impairment towards Jabong merger with Myntra.

From Coca-Cola to Spencer, brands hunt for the diaspora in festive pitch

Brands such as Future Group, Spencer's Retail and several others, are banking on discounts and offers.

Beyond click of a button: Flipkart, Amazon teach customers how to shop

Keen to convert first-time users into avid online shoppers, e-commerce platforms rethink the digital experience

Myntra takes to videos to reach customers ahead of the festive season

To start with, Myntra is launching a reality show called Fashion Superstar aimed at identifying India's next big fashion influencer