The 6-day event is slated to cater to the fashion, beauty and lifestyle needs of over 4 million unique customers
Gupta is currently Head of Finance, Flipkart Wholesale & Walmart India
Aix-day event is slated to cater to fashion, beauty and lifestyle needs of over 4 mn unique customers with the demand expected to rise by 2.5x of BAU (business-as-usual) days
M-Live brings a first-of-its-kind, interactive and real-time live shopping experience
Unveils M- Live, a first-of-its-kind interactive and real-time shopping experience for shoppers in the country
This is another step for the firm towards strengthening its position as one of the leading fashion, beauty, and lifestyle brands in the country
Move comes on heels of CEO Amar Nagaram's exit; Group CFO Sriram Venkatraman will be a key advisor to leadership team as interim CFO at Myntra for the next few months
Nandita Sinha has 17 years of experience in Consumer Internet and FMCG space and is currently associated with Flipkart as Vice President, Consumer Growth and Marketing
Nagaram has been an integral part of the Flipkart Group for close to 10 years and has led various teams at Flipkart prior to his current role.
Held between October 3-10, Myntra's event had 7.6 billion homepage impressions. There were 9,000 orders per minute at peak; 45% of demand came from tier-2 and 3 cities
The segment is a major driver of new customer acquisition for the Walmart-owned firm, as vaccination penetration rises and more people venture outdoors
Myntra's 360-degree marketing campaign for the festive season, with over 100 national and regional celebrities and popular influencers, is expected to reach 150 mn people
Fashion e-tailer Myntra on Monday said it has set up a fulfilment centre in Kolkata and strengthened its supply chain network across the country ahead of the upcoming festive season.
Myntra expects over 1.1 million first-time shoppers to shop for their festive needs during the event.
Four million products sold the highest-ever opening day traffic sessions growth for Myntra, at 200% over business-as-usual
The 14th edition of the sale that begins from July 3, will also be for six days this time, compared to the earlier four and five days.
The government plans to revise the e-commerce regulations in the country and bring about stricter norms, wherein the much talked-about flash sales may prohibited.
Big discounts, cashback offers, early sales part of strategy
Nearly 62% visitors to the 'Myntra For Earth' store are women, with metro cities contributing about 40% of the overall visits to the store
Fashion e-commerce giant Myntra on Monday announced its partnership with three-time Indian Premier League (IPL) champions Chennai Super Kings