Page 2 - Meesho

Meesho taps Bharat in its battle with Amazon, Flipkart this festive season

The SoftBank-backed firm is expecting 80% of its orders to come from rural India, which includes small towns and cities

SoftBank, others in talks to lead $75-million funding in GoMechanic

"The conversations between the investors and GoMechanic are still going on and one of the investors has also shared the term sheet with the firm," said a person familiar with the development

Meesho ropes in celebs to push five-day mega sale beginning Sept 23

Softbank-backed Meesho has roped in seven celebrities, including filmstar Ranveer Singh, Deepika Padukone, and cricketers Rohit Sharma and Sourav Ganguly, to push its five-day annual festive sale -- Mega Blockbuster Sale -- starting September 23, the company said on Sunday. The company will first time target to go deeper into the regional market with app versions in eight vernacular languages - Bengali, Telugu, Marathi, Tamil, Gujarati, Kannada, Malayalam and Odia - to potentially reach 350 million users in these regions. The celebrities have been roped in to create influence over local audiences. "Meesho has also partnered with nine well-known celebrities across the country, namely Ranveer Singh, Deepika Padukone, Rohit Sharma, Rashmika Mandanna, Kapil Sharma, Trisha Krishnan, Karthi Sivakumar, Ram Charan and Sourav Ganguly, to spread awareness about the company's value propositions. "These celebs will be seen in a brand new, quirky avatar, each of them donning the role of seller

E-commerce firm Meesho eyes to become profitable in 1-2 years: Exec

The target comes at a time when funding for start-ups is in the slow lane

Meesho adds 8 new vernacular languages to tap 377 mn potential user base

Softbank-backed e-commerce firm Meesho has added eight new vernacular languages to its platform with an eye on 377 million potential users across different regions, the company said on Friday.

SoftBank-backed Meesho adds 8 Indian languages to tap more users

Social commerce platform seeks to widen reach during festival season in the country

Delhi HC restrains unauthorised use of Meesho trademarks by rogue websites

DoT and MeitY to issue blocking order for domain names identified by Meesho in suit

Simple-to-use tech platform helps Meesho penetrate India's hinterlands

Meesho said sellers & buyers from tier 2-3 cities and rural India are finding value in the platform's ease of operations and technologies customised as per their unique needs

Facebook co-founder Eduardo Saverin's B Capital closes $250 mn fund

Ascent Fund II is B Capital's first dedicated early-stage fund. It invests in pre-seed through series A rounds globally, with an emphasis on the US and Asia, including India

Mistakes make a Meesho: What founder Vidit Aatrey learned from failed ideas

Meesho discovered its successful business model the hard way

Aiming to clock 100 mn users by end of 2023, says Flipkart's Shopsy

Flipkart's social commerce platform has over 250,000 sellers and 150 million products ranging across fashion, beauty, mobiles and home

Has the Meesho incident highlighted the flip side of influencer marketing?

Of late, credibility of some influencers has come into question. Meesho sent legal notices to some social media influencers for tarnishing the image of the company. More about influencer marketing

E-commerce startup Meesho records 5.35 mn orders in one-day sale event

Over 26,000 new sellers participated in the sale event, the statement said

Meesho eyes 1.2 bn shipments by next year using third-party logistics

SoftBank-backed internet commerce firm aims to become biggest contributor in its space in terms of shipments through 3PL players

Are Indian startups staring at a tough future after a blockbuster year?

The valuation of Meesho, the Indian e-commerce rival of retail giant Amazon, more than doubled last year to $5 billion

IPO-bound Navi appoints Meesho founder Vidit Aatrey as independent director

Sachin Bansal-led Navi Technologies on Thursday said it has appointed Vidit Aatrey, the founder of social commerce platform Meesho, as an independent director on its board. With this appointment, the number of independent directors on its board reached four. Overall, Navi's board now comprises seven members, according to the company statement. The appointed of Aatrey, effective from April 9, is subject to completion of formalities, it added. Navi has recently appointed three independent directors -- Abhijit Bose, head of India for WhatsApp; Shripad Nadkarni, a member of Maverix Platforms and FMCG veteran and Usha Narayanan who had worked with Lovelock & Lewes Chartered Accountants LLP, a member firm of PricewaterhouseCoopers -- on its board. "I am pleased to welcome Bobby (Abhijit), Shripad, Usha, and most recently, Vidit to our board. They each bring a unique perspective and I believe they will add significant strategic value to Navi as we continue to grow. These appointments ...

Meesho joins hands with Google Cloud to accelerate digital transformation

"Meesho teams up with Google Cloud for faster innovation at scale," the statement said

SoftBank-backed Meesho records over 100 mn transacting users

Internet commerce firm says customers from smaller Indian cities drive its growth and account for 80% shopping.

Amazon bets big on social commerce, acquires women-focused startup GlowRoad

The acquisition would help Amazon compete with Flipkart's Shopsy platform and social commerce firms such as Meesho, DealShare, BulBul, Mall91, and simsim.

Flipkart's social commerce arm Shopsy may hit 100 mn users this year

Social commerce is expected to be about a $70 billion market opportunity in the next few years