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Simple-to-use tech platform helps Meesho penetrate India's hinterlands

Meesho said sellers & buyers from tier 2-3 cities and rural India are finding value in the platform's ease of operations and technologies customised as per their unique needs

digital india, rural india, payments, credit cards, debit cards
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Peerzada Abrar Bengaluru
Shaan Ansari, who is based in Panipat, Haryana, had to drop out of school after Covid-19 pandemic brought his father’s handloom business to a halt. The 19-year-old is now reviving the family business by manufacturing doormats and selling them on Meesho. The manufacturing unit is now able to ship hundreds of orders on the e-commerce firm every day.

Ansari is one among those many sellers from tier-2 and tier-3 cities and rural India, who came onboard Meesho during the pandemic, which accelerated the shift towards e-commerce as more consumers opted to shop online with greater frequency. Meesho, since then,