Mistakes make a Meesho: What founder Vidit Aatrey learned from failed ideas

Meesho discovered its successful business model the hard way

There’s only one aspect in his journey to date where he can safely claim he met or even exceeded his father’s expectations. That was when he cleared the JEE entrance examination with a rank of 182 and made it into IIT-Delhi. Although his parents had faith that their bright older son would manage to study engineering, they never dreamt he'd make it into any IIT, the premier institute for would-be engineers, coming as he does from a family of mainly sugarcane farmers, tethered to their home state of Uttar Pradesh.

Barring this one aspect, almost all the other decisions that