Srikanth currently is in Gold Coast and has played a crucial role in India's historic gold medal win in the Commonwealth Games mixed team event
At 18-18, the Taiwan player reeled off three crucial points to wrap up the match in style
on Wan grabbed the match point when Srikanth rushed into a shot and hit the net
While badminton is not new to players turning to endorsements, the field has been dominated by women
Indian shuttler Srikanth, who clinched many titles, has credited his success to coach Gopichand
Srikanth's consecutive wins against the world no 1 augur well for Indian men's badminton
The ace shuttler recently won the Indonesia Open Super Series as well
The ace shuttler outplayed fourth-seed Shi Yuqi of China 21-10, 21-14 in 37 minutes
Srikanth beat Japan's Kazumasa Sakai 21-11, 21-19 in the final
The World No 22 will next face Japanese qualifier Kazumasa Sakai in the finals on Sunday