Disney Star has bagged the broadcast rights of all ICC events for a four-year deal from 2024 to 2027 for the Indian market, the sport's global governing body said on Saturday. Disney Star will be the home of all ICC cricket in India for the next four years having won the TV and digital rights of both men's and women's global events till the end of 2027, the ICC said in a statement. "As per information, Disney Star is paying around USD 3 billion for the rights," a senior ICC Board member told PTI on the condition of anonymity. Disney Star won following a single round sealed bid process which has yielded a significant uplift to the rights fee from the previous cycle continuing the impressive growth and reach of cricket, the apex body said. The decision followed a robust tender, bidding and evaluation process, which started in June 2022. ICC Chair Greg Barclay said: "We are delighted to continue to partner with Disney Star as the home of ICC cricket for the next four years which has
The winning bid of $3 bn by Star-Disney was double the base price of $1.44 billion set by the ICC, while BCCI raked Rs 48,390 crore for IPL's 2023-27 cycle
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Disney Star won the closed-loop bid process after beating rivals such as Sony, Zee and Viacom18
Disney Star won the deal following a single round sealed bid process and will be the home of all ICC cricket in India for the next four years
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