Page 3 - Indian Brands
Brands must step out of bubble to cater to everything everywhere customer
The trend has been mostly to create fewer and bigger businesses and brands
 "Brands must step out of bubble to cater to everything everywhere customer")
Updated On : 31 Dec 2018 | 11:15 PM IST
Brands increasingly waking up to social media influencers' formidable reach
Brands benefit from the awareness that influencers help raise about their events and products; influencers, on the other hand, in addition to getting paid for the content they create
 "Brands increasingly waking up to social media influencers' formidable reach")
Updated On : 20 Oct 2018 | 1:17 AM IST
From Nykaa to Ethicus, brands go ethical, organic to lure luxe millennial
Digital media has spawned a slew of small home-grown labels that offer sustainability at a premium
 "From Nykaa to Ethicus, brands go ethical, organic to lure luxe millennial")
Updated On : 25 Mar 2018 | 10:36 PM IST
Riding the event bike
Marketers need to appreciate the potential of brand-driven event properties
Updated On : 01 Feb 2018 | 5:59 AM IST
